How To Build Landing Pages That Convert

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Approximately 96% of …

How to Perform Your First SEO Audit: Content Overview

So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate the overall health of a website and its performance hitherto before you can …

On-Page and Off-Page SEO: Exclusive With SEO Expert Stephan Spencer

I recently visited with Internationally recognized SEO expert and best-selling author, Stephan Spencer. Spencer wrote Google Power Search, and co-authored Social eCommerce and The Art of SEO. The Art of SEO, now in it’s 3rd edition and weighing in at nearly 1,000 pages is considered the bible of Search Engine Optimization. The book has received high praise from the likes …

When It Makes Sense to Drive Cheap, Targeted Traffic to Your Website

You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable. Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings. Still, getting people to your pages is hard work. If it …

Avoid SEO Penalties by Taking These 3 Steps to Control Duplicate Content

While there are certainly myths exaggerating the dangers of duplicate content, it is still possible to lose rankings and search engine traffic over the issue. You could be losing out on those leads you’ve worked so hard for, even as we speak. It’s time to handle the situation proactively. Fortunately, doing so is relative simple—we’ll help you minimize the potential …

The Best Free Instagram Analytics Tools In 2016

In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools? With the Instagram algorithm update rolling out this month, it’s crucial to use analytics tools to see who is interacting with your content, which content is performing best, and which audience …

Getting the Most of Your CRM With Data Automation

Sales, Marketing, and Business Development teams use Customer Relationship Management (CRM) systems for driving sales, generating new business, and retaining existing clients. Executives rely on the data in CRM to measure performance, track client satisfaction and keep a finger on the pulse of their core business. In order for CRM systems to be truly useful, the data must be complete, …

Paid Social Strategy 101: Facebook Ads

Facebook is the largest social media network in most major markets, both when it comes to organic user engagement and the average paid social strategy. It’s the leader in social referral traffic and social commerce, driving 85% of all social commerce orders. The average American spends 40 minutes a day on the platform. Facebook Ads are getting even more important. …

Internal Website Search: How to Make Content Searchable on Your Website

A corporate website is chock full of compelling, relevant and searchable information about a company – from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal search capabilities within their own websites. The ability to internally search a company’s website offers …

SEO Tips for your Small Business

SEO Tips for your Small Business Search Engine Optimisation – A mythical beast that every business with an online presence needs to master. Or you need to pay someone who has mastered it. Keep your website up to date By utilising modern website templates you are more likely to have a mobile responsive website. You are more likely to get …