How We Are Maximising Our Instagram Engagement To Drive More Transactions

Disclaimer: Sorry to disappoint if you came here looking for some shortcuts to increase your Instagram follower count. There are a lot of blackhat methods to do that and most of them will give you a quick fix in terms of inflated follower count but your engagement rate will hardly move an inch. I would […] The post How We …

5 Things to Avoid When Putting Your Company on Social Media

Whether it’s to build a reputation, increase a loyal customer base, or solicit feedback, there are multiple reasons that it’s a smart move for a company to stake out a social media presence. Yet with the opportunity for huge rewards comes a certain amount of security risk – opening up your company to the online social world is full of …

The Risks of Posting Impulsively On Social Media

Social media is a mine field for your personal reputation. It can destroy businesses and it can even lead to serious legal problems. Posting impulsively on social media can cause a lot of damage. Anything you post on your personal and business social media feeds should be carefully considered. The first thing you have to understand is that nothing you ever post …

Marketing your small business is now easier than ever

Q: Steve, I know you love to talk marketing. Do you have a very favorite way to market a small business? – Jennifer A: A long time ago, in a galaxy far, far away, I had a business the old-fashioned way, the pre-Internet way. It was a worse way that’s for sure, especially with regard to marketing. Marketing used to …

SEO tips for beginners – 15 ways to Google boost your web site

As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your web site in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of effort to ‘convince’ them that your web site or page deserves one of the top …

5 Things to Avoid When Putting Your Company on Social Media

Whether it’s to build a reputation, increase a loyal customer base, or solicit feedback, there are multiple reasons that it’s a smart move for a company to stake out a social media presence. Yet with the opportunity for huge rewards comes a certain amount of security risk – opening up your company to the online social world is full of …

The SEO Scam Game

Does this scenario sound familiar to you? Every day you or someone in your company checks the responses of your online contact form. Some of these responses are real questions, some are scams, and some are from marketing company sale representatives. The rep just looked over your site and although it looks good to you, there’s definitely room for improvement. …

8 Signs Your Website Needs an Update – The Social Ms

The following is a guest post by Elaina Meiser. Elaina Meiser is an enthusiastic blogger who is interested in writing about everything worth reading in the digital marketing sphere. She also strives to share her own perspective about personal and professional development. You can follow her on Twitter. A website update can be a lot of work, damned expensive or …